AuthOriginCounterfeiting is a trillion-dollar threat
It drains revenue, endangers lives and erodes the trust you've built. Here's the scale of it — and why proof of authenticity is now essential.
in counterfeit and pirated goods traded internationally in 2021 — about 2.3% of world imports.
Source: OECD / EUIPO, 2024
projected total economic value of counterfeiting and piracy, endangering 5.4 million legitimate jobs.
Source: ICC BASCAP, estimate
medical products in low- and middle-income countries is substandard or falsified.
Source: World Health Organization
More than a lost sale
A human cost
Falsified medicines fail to treat — or actively harm. The WHO links substandard and falsified antimalarials and antibiotics to tens of thousands of preventable child deaths each year, and fake products across food, cosmetics and electronics put consumers at direct physical risk.
Lost revenue & margin
Every counterfeit sold is a sale you didn't make, and grey-market diversion quietly erodes the pricing you've worked to build. The losses compound — in units, in margin, and in the premium your brand can command.
Brand & trust damage
One bad fake becomes the customer's memory of your brand. Counterfeiting doesn't just take a sale — it transfers the blame for a poor, unsafe experience onto you, and trust is far harder to rebuild than revenue.
The most effective defence is making authenticity provable — giving every product an identity that can be checked instantly, by anyone, anywhere.